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Discovery Form 2.0
Step 2 of 3
33% Complete...
Website URL*
Tell us about your business.*
Why should your customers buy from you than a competitor?*
What's your USP (be specific of your Value proposition)
What is the typical sales process/cycle?*
EX: customer calls, then fills form, then sets appointment etc
What are the short and long term goals of the company?*
Your goals can be financial, lifestyle, charitable, etc...
Which products or services would you like to sell more of?*
Who is your ideal client?*
Please be specific and thorough when explaining the avatar of your ideal customer
What knowledge of SEO exists within the company?*
What knowledge of SEO exists within the company?
None
A Little
A Lot
What is the size of the company?*
Select how many employees exist (internally) within the company
What is the size of the company?
0 - 5
6 - 10
11 - 19
20+
What is the average Lifetime value of your average customer?*
This is your profit over the life of that customer
What is the title of your position in the company?*
Positions could include but are not limited to: Founder, CEO, Marketing Director, Assistant, Vice President
Please enter the URL of either your Google My Business, Facebook Business, or Yelp.*
We use this information to ensure you are part of a valid business, so please enter valid information
Step 3 of 3
66% Complete...
How many additional customers would you like to acquire a month? Please set a number.*
Have you had previous SEO on your site? If so, please check the investment level.*
Have you had previous SEO on your site? If so, please check the investment level.
Under $500 per month
Under $1000 per month
Over $1000 per month
Please write as many keywords as you can think of that you would like to target online.*
(Keywords are words typed into google that your website will be visible for, example “Chicago Chiropractor”
Please list the radius and specific cities you would like to target.*
 If you're targeting national, just type "in the United States" below.
Are you doing any other forms of marketing? Pick your main advertising expense.*
Are you doing any other forms of marketing?
SEO (Search Engine Optimization)
PPC (Pay Per Click)
RTB (Real Time Bidding)
Video Marketing
Social media
Offline Print, Radio, Media
What would you say has been your Most and Least Effective advertising method?*
Please specify BOTH the most AND least effective
Who is your competition?*
Provide as many examples as you would like
What is your MONTHLY budget range for getting new customers?*
What is your MONTHLY budget range for getting new customers?
$100,000+
$50,000 - $99,999
$25,000 - $49,999
$10,000 - $24,999
$5,000 - $9,999
$1,000 - $4,999
Less than $1,000
What is your biggest concern working with a company for online marketing?*
What does a successful SEO campaign look like to you and what do you expect to accomplish?*
What is your core goal? If you were to have a discussion with Kotton Grammer 12 months from today, and you were looking back over the past year, what would have had to happen in your life both personally and professionally, for you to feel happy with your business's progress through a successful SEO campaign? Please be very specific with this response.
Why do you think we should work with you?*
Tell us what differentiates you from all the other applicants that would like to work with Kotton Grammer SEO.
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