If you have bought into the idea of throwing yourself and your business onto the Internet as a means of promotion, congratulations. Unfortunately, if you are like most people you are going to find out very quickly that having a presence online is a far cry from getting noticed online. It’s kind of like standing in a room full of widget salespeople who are all touting their product and yelling, “Me too!” Needless to say that won’t get you far. In fact, putting a website on the Internet is worse by far, because you are not only competing for attention from countless others selling the same products and services you do, but many more. What you need to do is to maximize the chances that when a user enters a query into their search engine your website will appear at the top of the results, or at least as close to the top as possible. After all, it does little good for you to invest time and money into building a website only to have it appear so far down on the search results that nobody ever gets to it.
The SEO Solution
The good news in all of this is that there is a method of writing the copy on your website that uses the methodology created by search engine programmers to your advantage. It’s called Search Engine Optimization, or SEO, for short. SEO is a series of methods that can be followed in order to use search engine results to your advantage, and as a result, bring your website to the top of search results.
If you’re not keep on having to learn all of this, and if you’re trying to run a business, who does, the answer is to hire an SEO company. SEO companies have personnel who understand how to translate your website copy into the ideal copy that maximize your chances of being seen by users who search online for products and services like the ones you offer. This is one of the primary benefits of hiring a SEO company.
The SEO Problem
It’s an unfortunate fact of life that SEO has become one of the most popular buzzwords of the Internet era. Practically everywhere you look there’s someone trying to sell SEO services. The trouble with this is that often these folks are marketing practitioners of the pre-Internet era who are trying to drum up business by tacking “SEO Services” onto their credentials. Unfortunately, they often know nothing more about SEO than what the letters stand for.
Finding a true SEO firm is often a matter of just asking the right questions. First, what is their experience level using SEO for their clients? Is there a staff member–or more–who do their SEO work for them, or do they hire from outside?
Finally, ask to speak to clients of theirs who have had success with their SEO services. After all, the old saying that the “proof is in the pudding,” applies to much more than just actual pudding. Good SEO services speak for themselves in terms of actual results.